How to easily find an overview of problems and improvement points on the website
I often analyze professional websites, but today I would like to tell you about how to easily find an outline of problems and improvement points on the website.
I need to collect information for analysis, but I use various external tools.
The reason is that the use of various tools enhances the objectivity of the data itself.
The numbers may change if the tools are changed. However, that's why we do not focus on one tool, or subjectivity only from it, but we cherish what is called "reading between lines" by drawing invisible intent.
However, there are times when information cannot be obtained for some reason because it is an external tool. Even if you check with the tool provider, a clear response is not usually returned, so in that case, the act of "filling the space" is performed. However, if this behavior occurs frequently (tools are almost unusable), the accuracy of the objective analysis will decrease.
Site structure, confirmation of peripheral information
We will check peripheral information such as whether affiliated companies and related services exist (whether there are mutual links), whether social media is used, or whether the advertisement is used on the relevant site.
It may not be possible to check due to various reasons, but in that case, as a WEB version of earning with your feet, you can simply check and check visually.
Utilize Hubspot Website Grader
As I mentioned in the previous blog, I will use the "Hubspot Website Grader" that will tell you if the site is suitable for attracting customers or how to improve it. From an inbound marketing perspective, this is to measure "whether the website is ready for attracting customers".
Check the evaluation value on each axis of blog, social media, SEO, lead generation, and mobile.
Utilizing SimilarWeb
A web analysis tool born in Israel, I also attended a seminar by Mr. Gaprise, a general agency in Japan. We use a free account (basic functions are the same as paid), but it seems that the paid version can provide more detailed information and competitive comparison. For details, refer to this article.
It would be great if you could give us information such as Google Analytics, but this is often the case because it is not so due to adulthood, so this tool is used.
if you have any doubts, Please let me know