As you update your blog as part of content marketing, have you ever felt awkward, saying "This is before ...", while making new material for your blog?
If you do a site: search on Google at such times, there is a good chance that some blogs that you think are "this is it" will appear. Most of the time, when you find the one that fits you, you'll be overwhelmed with "Well, let's stop this", but rewriting past blogs can sometimes produce better results.
However, with simple rewrites such as wording and style changes, it may be difficult to seek performance improvements. This time, we will introduce rewrites that are effective.
Rewriting method and points
1. Overwrite old blog
There are many people who say, "I finish writing a blog." "The operation of a website is important" also applies to one page of a blog. Some of the points that should be seen as the operation of one blog page are as follows.
Reaction on social media
Ranking of search results
Short-term performance of 1 day, 1 week, 1 month
2-, 6-, and 12-month mid- and long-term performance
Ensuring accuracy of information over time
For example, when a blog that I wrote with all my strength did not produce good results. All you need to get your blog found is to provide "value" worth seeing. It's like a tautology, but it has to offer something of value whether it's going through a search engine, a backlink, or a social media share.
Given that, are blogs that aren't doing well, worth reading? In addition to blogs, there are reasons why people actively seek information, such as "I want to solve something" and "I want something that meets this condition". So, when you think about why your blog isn't doing well, let's review why it meets that reason. It will be easier to understand if you check it against the check sheet below.
Analyzing the content of other sites created with the same keywords and rethinking the structure of your blog will help you find what you are missing in your blog.
Also, the major reasons for rewriting old blogs are "the situation is different and the content is different from that time" and "the information is outdated". Blogs are stock content, so even if it's an unavoidable problem, it's not a good idea (for you or your users) to leave it alone, so update your information. You can create a new blog page, but by overwriting the existing page, you can update the information without changing the URL. When creating a new page, we recommend that you redirect the 301 from the old page to the new page, because the page evaluation can be taken over.
2. Follow the contents and create a blog with a different angle
It is thought that if there is a wealth of related content, the search engine (Google) in that genre will increase the rating and it will be easier to display it at the top of the search results.
For example, a site that owns a page detailing "differences between single malt and blended whiskey" published a blog "5 easy to drink whiskeys for beginners", and Google said, "This site is a site that is detailed about whiskey. It is more likely to be judged. This means that when you search for whiskey-related keywords, you're more likely to see the entire site.
In addition, since the contents are related to each other, it is easy for users to be interested in them. By linking each other, one visitor can come and go, which is also useful for improving the site migration rate.
3. Rewrite downloaded contents (rich contents) for blog
It's a bit off from the point of rewriting the "blog page" itself, but if you have downloaded content such as white papers and eBooks, you can rewrite it for your blog.
Downloaded content is generally more insightful than blog content. Specifically, more practical content, industry, and user data. By rewriting these things, you can create a blog with depth.
Also, since it is a blog created by rewriting downloaded content, it has the advantage that it can be easily connected to conversion. Depending on the thing, it can be a killer content that creates many conversions.
Finally
Is there something in your blog that needs rewriting? As time goes on from the beginning of the blog, the amount of information that becomes older will increase, and the need for rewriting will emerge. There are some pages that need this on our blog, so I'd like to proceed accordingly.
Finally, let me introduce another merit of rewriting. It means that I am now better at writing a blog than I was before. I first blogged on high velocity about five years ago. I'm sure that my blogging skills are better than I was then. While reviewing what I wrote back then, I thought, "Ahhh ...", but by rewriting it in a valuable form, the "value of the entire site" will increase. Actually, that is the biggest merit of rewriting.
