what does the mean in a text message

     what does the mean in a text message

What is a short message service? SMS is a system used by mobile operators around the world to send text messages between mobile phones. A single SMS message can contain 70 to 160 characters depending on the type of text it contains.

SMS history

The development of SMS began in the early 1980s when multinational groups began to create standards for sending alphanumeric messages to mobile device users. The first SMS text message was sent on December 3, 1992. It was a simple “Merry Christmas” message. By 1993, carriers in Scandinavia, the United States and the United Kingdom began providing SMS to consumers,

Since then, the popularity of SMS has skyrocketed. In 1995, a typical mobile phone user sent 0.4 messages per month 1. By 2005, the number had increased to 62 messages per user per month, and in 2015 it had 548 messages per user per month 2. SMS is currently the world's most used data service. In 2017, it is estimated that more than 15 million SMS messages per minute were sent worldwide. This is about 8 trillion messages per 3 years!.

Send SMS message

The two main ways to send SMS messages are from one mobile device to another. From a computer to a mobile device. Transferring from one device to another is called P2P (Person-to-Person) messaging. Transferring from a computer to a mobile device is called application-to-person (A2P) messaging.

P2P messages are by far the most commonly used type of SMS message. However, developers, marketers, and business users often communicate with customers via AP2 messaging. The most common way to send A2P messages is by using a cloud-based customer engagement or messaging application. These applications typically include features other than sending emails. For example, to maximize the effectiveness of your SMS campaign, you can include tools to help you segment your customers into target segments. Or you can provide analytical tools to help you visualize your engagement rate.

SMS and customer engagement

Depending on your use case, SMS messages may be one of the most effective ways to send urgent or time-sensitive information to your customers. According to the study, SMS messages have an open rate of up to 90% 4. On the other hand, the email open rate is slightly less than 25% 5. In addition, 90% of SMS checks within 3 minutes of receiving a message, but only 13.7% of emails check within 1 hour after receiving5.

SMS messaging and AWS

You can use Amazon Pinpoint to track customer behavior and create segments based on that data. You can then send SMS messages to all customers worldwide. Amazon Pinpoint's SMS sending and receiving rates are very competitive, and customers only pay for the messages they send.